07/01/09 15:06 from Duct Tape Marketing
This content from: Duct Tape Marketing Involve Your Employees in the Referral Machine Everybody I talk to these days is looking for ways to generate more referrals. And I get that, referrals are great - low ROI, shorter sales cycle, more q..
07/01/09 14:05 from Duct Tape Marketing
This content from: Duct Tape Marketing Natural Advantages of Small Business in a Down Market Join me live with Seth Godin - Mon, Jan 12th, Noon CST as we discuss the Natural Advantages of Small Business in a Down Market . Much is made of t..
06/01/09 14:51 from Duct Tape Marketing
This content from: Duct Tape Marketing Hold a Testimonial Gathering Party Gathering and utilizing authentic customer testimonials is a great way to a) get closer to your customers and b) offer proof that your company delivers. People can b..
05/01/09 17:59 from referrals
Good networking takes good listening. Unfortunately, most people believe that good networking is telling everyone about himself or herself. What good is word of mouth if nobody is listening? Think about the last networking event that you at..
05/01/09 17:22 from advertising
It's here... what have you already done? 2008 flew by in a flash... and 2009 is here waiting for those who can handle what she brings. Not only will this coming year prove to be an exciting one, it will...
05/01/09 16:21 from Duct Tape Marketing
This content from: Duct Tape Marketing Get Closer to Your Customers Now What the heck, the phone's not ringing like it was this time last year, something must be up. In good times it's easy to get lazy and one of the first things to go is ..
05/01/09 12:30 from innovation
Continuing the ABCs of Innovation, I now turn my attention to the letter "E." You can catch-up by reading my previous posts, starting with: A is for Awareness. E is for Excitement!Excitement actually plays a dual role in the practice...
04/01/09 20:11 from buzz
As 2008 wrapped up, we spoke with a lot of companies ready, willing and eager to launch the next big Internet viral phenomenon. Many of these calls were inspired by the success of campaigns like "Elf Yourself" and Carnival Cruise's...
02/01/09 14:07 from Duct Tape Marketing
This content from: Duct Tape Marketing Adding a Chief Conversation Officer “Markets are conversations - talk is cheap, silence is fatal” - from the cluetrain manifesto - Levine, Locke, Searls & Weinberger The statement abo..
02/01/09 13:03 from innovation
Continuing the ABCs of Innovation, we now turn our attention to the letter "D." You can catch-up by reading my previous posts: A is for Awareness, B is for Bold, and C is for Create. D is for Difference.Please be...
