VF CEO on acquisitions and more
Friday, October 24, 2008

I had a chance this morning to read the transcript from the VF Corp. third quarter conference call last week. Here’s a link to the previous story I wrote about VF’s third quarter earnings which has the basic information from the press release. On the conference call, company executives shared l.. .. read more..

The story behind the Lost ads
Thursday, October 23, 2008

I don’t usually write about marketing campaigns, but the recent Lost advertisements - especially the one with McCain and Obama in board shorts and black socks - have caught my eye. I asked Lost Marketing Director Ryan Divel to explain the thinking behind the ads. What is the message you are tryin.. .. read more..

A talk with Ezekiel team about its strategy
Wednesday, October 22, 2008

I stopped by to meet the Ezekiel team recently, to find out more about what is happening with the brand. We talked about sales, distribution, style and the financial turmoil going on in the larger economy. First, I spoke with Mike Martin, vice president of marketing and sales. Mike said Ezekiel’s.. .. read more..

PacSun board rejects Adrenalina offer
Tuesday, October 21, 2008

I’m dashing off to a meeting, but here’s the press release from PacSun rejecting the offer...I’ll bring you other developments today as warranted. Pacific Sunwear of California Rejects Adrenalina's Unsolicited Proposal
Tuesday October 21, 12:15 pm ET ANAHEIM, Calif., Oct. 21, 2008 (GLOBE NE.. .. read more..

More about the Adrenalina CEO
Tuesday, October 21, 2008

Adrenalina CEO Ilia Lekach is not new to the business scene, nor to Wall Street. Lekach made public his bid for Pacific Sunwear yesterday, offering $4.50 a share. It wasn’t long before stories emerged about troubles at his previous company, the perfume maker Parlux, where he served as CEO from 19.. .. read more..

An interview with the Adrenalina CEO
Monday, October 20, 2008

I reached Adrenalina CEO Ilia Lekach this morning to talk to him about his bid to acquire Pacific Sunwear for $4.50 a share. I am trying to get a comment PacSun as well and will post it as soon as possible. Here’s what Ilia had to say: The plan: Ilia envisions keeping PacSun stores under the same.. .. read more..

The challenges facing the Adrenalina bid
Monday, October 20, 2008

I’ve talked to several financial folks this morning to see if they think the bid by Adrenalina for PacSun is possible. I’ll summarize what they said the challenges are: Financing: At a time when credit conditions may be the tightest they have ever been, it will likely be difficult for Adrenalin.. .. read more..