adCenter Increases Ad Text Limit to 71; Adds Budget Overview, Mobile Targeting
Thursday, February 9, 2012
To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad descriptions from 70 to 71. Here\'s a quick look at all the latest changes to Microsoft adCenter. .. read more..
A Good Social Media Marketing IDEA: Identify, Deliver, Empower, Amplify
Thursday, February 9, 2012
Josh Bernoff of Forrester Research and co-author of bestseller \"Groundswell\", shared tips for success in social and instigating positive change by causing trouble in a way that’s disruptive at Covario’s recent INFLECTIONPoint 2012 conference. .. read more..
Google Screenwise Pays People to Search the Web With Chrome
Thursday, February 9, 2012
A new Google project called Screenwise is offering web surfers the chance to get paid to surf the web and help \"make Google better.\" You have to search the web using the Chrome browser and share your data with Google, according to the signup page. .. read more..
DOJ to Approve Google\'s Motorola Acquisition
Thursday, February 9, 2012
Google\'s proposed acquisition of Motorola Mobility could soon be approved by the U.S. Department of Justice (DOJ,) sources told the Wall Street Journal. The DOJ is reportedly poised to issue a formal approval on the deal as early as next week. .. read more..
New Signals to Search Engines Revisited
Thursday, February 9, 2012
Search engines have evolved from primitive crawling technology and now have a very powerful combination of signals. This downloadable PDF “thought paper” shows how end user data, social, mobile, and personalization are shaping the future of search. .. read more..