» Six Steps to Making Money with Music in 2012
08/02/12 21:21 from Bob Baker's Indie Music Promotion Blog
Enjoy this guest post by Ariel Hyatt of Cyber PR . It’s been hard to wrap my head around making money with music in 2012. I speak to so many musicians who used to make a lot more, and now it’s time to re-think your approach. Paying attenti..

» Youtube is a Beast of a Marketing Channel
30/01/12 15:37 from GarageSpin
Patrick Walker (Senior Director, Youtube Music) rep'd Youtube at Midem , along with a number of labels, etc, sharing some pretty interesting factoids.  (Live blogged by MusicAlly , via Michael Kauffman)  I'll share a couple highlights that..

» 11 Ways to Create Unforgettable Music Video Content
18/01/12 16:55 from Bob Baker's Indie Music Promotion Blog
This is a guest post by Kendra Wright (my assistant) Every artist should be using online video as part of their promotional toolkit. That means you must set up a YouTube account (also known as a “channel”) if you haven’t done so already. A..

» Big Announcement: I’m joining Microsoft Research
12/01/12 14:20 from Online Fandom
And now for some news: After some wonderful extended visits there, this summer I will be joining Microsoft Research New England , in Cambridge, Massachusetts, as a Principal Researcher. It’s an extraordinary opportunity to be part of a dre..

» Music Marketing Trends & 2012 Predictions - Part 2
01/01/12 23:22 from Bob Baker's Indie Music Promotion Blog
Just to make sure you have a firm grasp on what's ahead in 2012, here are more trends to be aware of from seven more awesome musicians and experts. You can read Part 1 here . Ariel Hyatt - President of Ariel Publicity, Founder of Cyber PR w..

» The Best of Music Promotion Blog 2011
31/12/11 23:24 from Bob Baker's Indie Music Promotion Blog
Before we leave 2011 completely behind us, here's a look back at the best posts from this blog over the past year. Even though there are a lot of fine posts here, I see that my blogging was a lot less frequent in 2011 -- something I plan t..

» 2012 Music Marketing Trends & Predictions - Part 1
30/12/11 16:58 from Bob Baker's Indie Music Promotion Blog
It's that time of the year to compile a list of music marketing trends and predictions for the new year. So get out your crystal ball, ouija board, or whatever you use to predict the future. Of course, educated guesses and common sense als..

» Lord of the Rings Pez Dispensers – An Epic Find
27/12/11 13:05 from GarageSpin
It's a Christmas miracle, thanks to a quick, routine RiteAid shopping run.  I am now the proud owner of The Lord of the Rings PEZ dispenser Collector's Series.  (For the collectors among you, it's #117812 of 250,000 produced.) Bilbo Baggin..

» Why All Bands MUST Have a Video Strategy
26/12/11 13:56 from GarageSpin
Did you know that Youtube is the second largest search engine in the United States?  Did you also know that 80% of searches in Youtube are music-related ? A ton of your potential fans consume music and video concurrently.  If your content ..

» Two Questions That Can Help You Sell More Music & Merchandise
01/12/11 14:16 from Bob Baker's Indie Music Promotion Blog
If you're not selling as much music merchandise as you'd like, you might be neglecting to ask these two important questions ... Question #1 What products, services or artwork are your fans most enthusiastic about? Maybe your fans are really..