Google Studies Web Surfing, Ecommerce Via Chrome
Thursday, February 9, 2012
Google commissioned Knowledge Network to create a panel of Internet surfers it could study through a downloadable app supported by its Web browser Chrome. Google likely can\'t capture the details of an ecommerce transaction, but can tell when someone buys a product and the length of time it might tak.. .. read more..
Which Countries Have the Most Mobile Phones?
Thursday, February 9, 2012
Mobile-phone subscriptions now outnumber the fixed-line variety by nearly 2-to-1 in the United States. Nine in 10 Americans have a cell phone. Globally speaking, that\'s nothing—a handful of countries are nearing two mobiles per resident, and in many landline-deprived African nations, the mobile-to-.. .. read more..
Publicis Unveils 'Friendly' Bid For Germany's Pixelpark, Part Of Agg..
Thursday, February 9, 2012
Publicis Groupe, which has been bulking up on digital agency acquisitions as part of a long-term plan, this morning unveiled a \"friendly takeover bid\" of Pixelpark, an independent digital shop headquartered in Germany. .. read more..
Apple iPad Holding On To 88% Of Tablet Traffic
Thursday, February 9, 2012
Clicks on tablet ads from paid-search campaigns rose five times higher in January, compared with the same period a year ago, according to research released Wednesday from Rimm-Kaufmann Group (RKG), a digital marketing agency. .. read more..
Apple iPad Holding On To 88% Of Tablet Traffic
Thursday, February 9, 2012
Clicks on tablet ads from paid-search campaigns rose five times higher in January, compared with the same period a year ago, according to research released Wednesday from Rimm-Kaufmann Group (RKG), a digital marketing agency. .. read more..
McClatchy Digital-Only Sales Rise
Tuesday, February 7, 2012
McClatchy Co. said digital ad sales declined 2% during the fourth quarter. The publisher, however, attributed the year-over-year decline to the fact that it bundles digital sales with print advertising. Year-over-year, McClatchy said digital-only sales increased 7.5% during the fourth quarter, helpe.. .. read more..
T3 Taps BBDO's Doerr To Run NYC
Tuesday, February 7, 2012
T3 the independent digital shop headquartered in Austin, Texas, has named Rick Doerr senior vice president-managing director of its New York City office. Doerr, who joins from managing director of the South China operations and regional business director for Asia at Omnicom\'s BBDO Hong Kong unit, re.. .. read more..
ReDigi Can Keep Selling 'Used' Tracks
Monday, February 6, 2012
The startup ReDigi, which allows consumers to sell their unwanted \"used\" iTunes tracks, can continue operating for now, a judge ruled on Monday. The start-up says the legal principle of \"first sale\" allows consumers to resell digital tracks the same way they can resell physical CDs or vinyl records... .. read more..
'New Town' Launches On Facebook
Monday, February 6, 2012
Digital Chocolate, a social games company, has launched \"New in Town\" on Facebook. It is an immersive life simulation game that offers a new way to navigate in a social setting. .. read more..
Congress Urged To Seek Broad Input On Piracy Laws
Monday, February 6, 2012
Amnesty International, Public Knowledge, Internet Archive and Mozilla are among a broad coalition of 70 groups who wrote to Congress asking lawmakers to seek a \"fresh perspective\" before attempting to revise the controversial Stop Online Piracy Act and Protect IP Act. .. read more..
Subway Named MediaCom Digital AOR
Monday, February 6, 2012
MediaCom has been awarded digital media responsibilities in the U.S. for Subway. .. read more..
Super Bowl Ads Score Digital Response, H&M, 'Voice' Big Draws
Monday, February 6, 2012
When it comes to consumers\' digital responses to Super Bowl XLVI\'s TV advertising, there two big winners: The H&M commercial featuring soccer star David Beckham and NBC\'s own efforts for the new season of \"The Voice.\" .. read more..
Free Digital Lockers Have Wide Appeal
Monday, February 6, 2012
Affirming the attraction of these services, a new PwC study finds 90% of survey participants are \"somewhat\" to \"very interested\" in the idea of storing and accessing content from a digital library. .. read more..
Internet Growth, e-Commerce Expands Globally
Monday, February 6, 2012
Interest in Facebook\'s pending IPO is huge -- and for good reason: New research from GlobalWebIndex shows that nearly 60% of the world\'s Internet users manage a social network profile on a monthly basis. Research also found that e-commerce is big business in developed markets and growing in emerging.. .. read more..
Studio One Shifts From Syndie To 'Content Marketing,' Taps NBCU's Jo..
Monday, February 6, 2012
Studio One Networks, a pioneer in the online syndication business, has subtly repositioned itself into a supplier of \"content marketing\" to advertisers and agencies, and has hired a veteran of a major media brand, NBC Universal, to oversee its expansion.The executive, Devin Johnson, joins Studio One.. .. read more..
Man Dogs Bytes: Newsmax's Neuhaus Explains Site Redesign
Monday, February 6, 2012
Spunky print and digital news magazine Newsmax quietly launched a complete redesign of its eponymous website Newsmax.com. The overhaul, which was \"a year in the making,\" according to Creative Director Cable Neuhaus, marks a look and functionality that is \"far removed\" from what was already a fairly .. .. read more..
Mobile Advertisers Score Touchscreen Touchdown
Friday, February 3, 2012
With all its amazing \"hoopla\" and extravagance, the Super Bowl is a great example of how informed marketers are grabbing the eyeballs that TV previously owned. A Harris Interactive survey found that 60% of mobile phone users plan to use and view their phone while watching the game. .. read more..
VivaKi's Hecht Excited About Mobile's Dimensions
Friday, February 3, 2012
In August, VivaKi\'s Nerve Center launched a new \"lane\" focused on tablets as part of its Pool initiative to develop new digital ad formats. Chief Curt Hecht, now based in Paris, who is leading Publicis Groupe\'s R&D center, sounds off on table efforts and mobile marketing. .. read more..
Follow Some Hail Mary Tweets At #MPSuperAds
Friday, February 3, 2012
Or tweet some yourself at Twitter hashtag #MPSuperAds Sunday before, during or after the kick-off of Super Bowl XLVI at 6:30 (ET) on NBC. MediaPost, in collaboration with TargetCast interactive chief Steve Minichini, will host a special tweet-up of impressions, reactions and predictions of industry.. .. read more..
Photoshop the Pentagon Papers scanned memorandums
Saturday, December 10, 2011
I have been having some difficulty reading a few memorandums attached to the Pentagon Papers study in digital format. The National Archives did an absolutely wonderful job of making the entire text of the Pentagon Papers ‘selectable\' in Adobe PDF format. My highest compliments to an amazingl.. .. read more..