Talking Social Media Analytics at the Summit (1 February)
I like blogs for developing and sharing ideas, but if you really want to see progress, you need to spend time with people, face to face. Notice which problems get them animated, and which topics bore them. Look in their eyes to see which ideas and working and which are not . Considering the unresol... (continue)
Why You Can\'t Measure Influence (10 January)
I think I\'ve figured out the source of the difficulty—and controversy—in some of the measurement discussions around social media. It all starts when we talk about measuring things that can\'t really be measured, because they can\'t be observed . If we called it what it is—modeling&#... (continue)
Revisiting 2011 (3 January)
When I started looking at the year\'s most-read posts a couple of years ago, I noticed that the list always includes a lot of older posts. So, I started a new post last year: a list of the past year\'s posts that didn\'t make the 2011 Top 10 , but that I think are worth another look. Like Means What P... (continue)
Top Posts of 2011 (3 January)
I don\'t really do predictions—at least, not publicly. I do, however, find it interesting to look back and see which posts have drawn the most attention in the past year. As in previous years\' lists ( 2010 , 2009 ), some of the most-read posts are old ones—going all the way back to 2006 ... (continue)
The Rise of the \"Influence\" Peddlers (29 November)
As the measurement clubs start to work out their competing standardization efforts for measuring social media, the battle to define influence is flaring up in all the usual places. And while I won\'t attempt to settle the debate over how to measure influence, I want to point out that the topic is mo... (continue)
Exactly (14 November)
My wife is on a mailing list for daily quotes, which are sometimes almost suitable for framing. I particularly enjoyed this combination: The only really valuable thing is intuition. —Albert Einstein Never use intuition. —Omar Bradley Apply a little conversational algebra, and we end up ... (continue)
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