» Slightly Autistic
12/04/26 15:45 from SEO Book.com
Many years ago one of our community members mentioned they were at an SEO conference where a speaker from Distilled mentioned that SEOmoz had hired them to try to outrank us for seo tools , though they were unable to. At the time I think...

» A Declining Internet
15/05/25 23:30 from SEO Book.com
For as broad and difficult of a problem running a search engine is and how many competing interests are involved, when Matt Cutts was at Google they ran a pretty clean show. Some of what they did before the algorithms could catch up was ...

» Google's Hyung-Jin Kim Shares Google Search Ranking Signals
15/05/25 23:29 from SEO Book.com
On February 18, 2025 Google's Hyung-Jin Kim was interviewed about Google's ranking signals . Below are notes from that interview. "Hand Crafting" of Signals Almost every signal, aside from RankBrain and DeepRank (which are LLM-based) are...

» Google Antitrust Leaked Documents
11/11/23 09:32 from SEO Book.com
User interaction signals Create relevancy signals out of user read, clicks, scrolls, and mouse hovers. Not how search works Search does not work by delivering results which match a query that ends at the user. This view of search is inco...

» The Magical Black Box
24/09/23 07:43 from SEO Book.com
Google's mission statement is "organize the world's information and make it universally accessible and useful." That mission is so profound & so important the associated court documents in their antitrust cases must be withheld from ...

» AI-Driven Search
19/02/23 23:05 from SEO Book.com
I just dusted off the login here to realize I hadn't posted in about a half-year & figured it was time to write another one. ;) Yandex Source Code Leak Some of Yandex's old source code was leaked , and few cared about the ranking fac...

» New Google Ad Labeling
16/10/22 00:56 from SEO Book.com
TechCrunch recently highlighted how Google is changing their ad labeling on mobile devices. A few big changes include: ad label removed from individual ad units where the unit-level label was instead becomes a favicon a "Sponsored" label...

» Google Helpful Content Update
19/08/22 08:15 from SEO Book.com
Granular Panda Reading the tea leaves on the pre-announced Google "helpful content" update rolling out next week & over the next couple weeks in the English language, it sounds like a second and perhaps more granular version of Panda...

» Automating Ourselves Out of Existence
23/05/22 15:22 from SEO Book.com
Time has grown more scarce after having a child, so I rarely blog anymore. Though I thought it probably made sense to make at least a quarterly(ish) post so people know I still exist. One of the big things I have been noticing over the p...

» Engineering Search Outcomes
19/01/22 12:49 from SEO Book.com
Kent Walker promotes public policies which advantage the Google monopoly. His role doing that means he has to write some really bad hot takes that lack context or intentionally & dishonestly redirect attention away from core issues -...