» The Magical Black Box
24/09/23 07:43 from SEO Book.com
Google's mission statement is "organize the world's information and make it universally accessible and useful." That mission is so profound & so important the associated court documents in their antitrust cases must be withheld from ...

» AI-Driven Search
19/02/23 23:05 from SEO Book.com
I just dusted off the login here to realize I hadn't posted in about a half-year & figured it was time to write another one. ;) Yandex Source Code Leak Some of Yandex's old source code was leaked , and few cared about the ranking fac...

» New Google Ad Labeling
16/10/22 00:56 from SEO Book.com
TechCrunch recently highlighted how Google is changing their ad labeling on mobile devices. A few big changes include: ad label removed from individual ad units where the unit-level label was instead becomes a favicon a "Sponsored" label...

» Google Helpful Content Update
19/08/22 08:15 from SEO Book.com
Granular Panda Reading the tea leaves on the pre-announced Google "helpful content" update rolling out next week & over the next couple weeks in the English language, it sounds like a second and perhaps more granular version of Panda...

» Automating Ourselves Out of Existence
23/05/22 15:22 from SEO Book.com
Time has grown more scarce after having a child, so I rarely blog anymore. Though I thought it probably made sense to make at least a quarterly(ish) post so people know I still exist. One of the big things I have been noticing over the p...

» Engineering Search Outcomes
19/01/22 12:49 from SEO Book.com
Kent Walker promotes public policies which advantage the Google monopoly. His role doing that means he has to write some really bad hot takes that lack context or intentionally & dishonestly redirect attention away from core issues -...

» Jasper.ai Review
30/04/21 15:46 from SEO Book.com
Background / Intro One of my longtime friends who was Internet marketing long before I was hit me up on Skype about a week ago praising Jasper.ai . I have to think long and hard about any other time he has really pitched or recommended s...

» SEMrush IPO (SEMR)
27/03/21 16:19 from SEO Book.com
On Wednesday SEMrush priced their IPO at $14 a share & listed Thursday. There have been many marketing and online advertising companies which are publicly traded, but few that were so focused specifically on SEO while having a sizeab...

» The Wrong People Won
28/01/21 04:01 from SEO Book.com
My initial attraction toward SEO and the web was largely that it was like a new and parallel world that bypassed many traditional gatekeepers. I wrote an ebook which originally had inconsistent formatting and it was riddled with spelling...

» Apple Search
28/08/20 05:43 from SEO Book.com
Google, Google, Google For well over a decade Google has dominated search to where most stories in the search sphere were about Google or something on the periphery. In 2019 Google generated $134.81 billion in ad revenues. When Verizon b...