» Closing Bell: Facebook Updates IPO | IPad 3 Components | Windows 8
08/02/12 22:35 from MarketingVOX - The Voice of Online Marketing
Finance: Facebook updates its IPO filing to confirm its special relationship with Zynga. Mobile Computing: Why carriers hate the iPhone. iPad 3 component suggests larger battery, new LCD. Apple, Google move to tackle app store issues. Produ..
» Another Sign That Facebook Is Moving To Mobile
08/02/12 19:15 from MarketingVOX - The Voice of Online Marketing
With rumors that Facebook is about to launch a mobile ad offering swirling, the industry is scouring the landscape for signs that, yes, indeed, Facebook is moving in this direction. It got such as sign with news of an agreement with Bango f..
» The Push To Kill QR Codes Continues
08/02/12 19:03 from MarketingVOX - The Voice of Online Marketing
Swiss image recognition startup Kooaba has relaunched its flagship app so no QR code is required. The redesigned app offers more possibilities for users, The Next Web notes. Previously, users would take a photo of a newspaper page and be t..
» Wolfram|Alpha Highlights Growing Popularity Of Voice Search
08/02/12 18:48 from MarketingVOX - The Voice of Online Marketing
Wolfram|Alpha has launched a new search service for which users have to pay. The price is minimal, at $5 per month, however it represents a major shift from the current search business model, which of course is free. The product Wolfram|Alp..
» Questions Emerge About Pinterest\'S Linking Tactics
08/02/12 16:43 from MarketingVOX - The Voice of Online Marketing
Pinterest may be facing user backlash in the wake of the news that the company has been quietly making money off of its customer base. Josh Davis at LLSocial.com uncovered the when a pin is posted to the site and it links to an ecommerce s..
» Top News: Pinterest Hits 10M Monthly Uniques | Amazon, Viacom Close Deal | Yammer Closes $50M Funding
08/02/12 13:42 from MarketingVOX - The Voice of Online Marketing
Social Media: Pinterest hits 10 million monthly uniques faster than any standalone site ever. Why Facebook may not succeed in China. Mobile Marketing: How HTML5 is changing mobile advertising. Facebook mobile ads not likely to be a distract..
» Instead Of Sales, They Seek Applause
08/02/12 07:03 from MIT Advertising Lab: future of advertising and advertising technology
From a book about which David Ogilvy is quoted as saying: \"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times\": \"Advertising is salesmanship. Its principles are the..
» Why Facebook Will Do Search And Why Google Needs Social
03/02/12 09:03 from MIT Advertising Lab: future of advertising and advertising technology
Mark Zuckerberg posted a picture of himself in front of his computer, and an eagle-eyed blogger noticed that his version of Facebook sports a larger-than-usual search box. An unintended leak or not, Facebook competing in search is only a ma..
» Convert Your RSS Into Email Newsletters With Ads
03/02/12 05:17 from MIT Advertising Lab: future of advertising and advertising technology
This is a sponsored post. RevResponse, a company that helps bloggers make money by selling and giving away white papers and magazine subscriptions, has a new nifty tool that converts a blog\'s RSS feed into an email with automatically inser..
» Kia Gives Us Motley Crew, Rhino Riding, Bikini Babes, Giant Sandwich
02/02/12 13:30 from Adrants
Well, what can we say about the Kia Super Bowl spot? It\'s one of the more WTF-inducing commercials we\'ve seen in a while
» Heineken Serenades For Valentine\'S Day
02/02/12 03:10 from Adverblog
Wieden+Kennedy Amsterdam is helping to ignite romance this Valentine\'s Day with the launch of a fun new Facebook application called ‘The Serenade\'. Based on the brand\'s second global film ‘The Date\', the new app enables Heineke..
» Should American Brands Wrap Themselves In The Flag?
02/02/12 01:44 from AdPulp
This new GE spot touts American manufacturing, but treads lightly so as not to feel too jingoistic. Obviously, GE is a global company. So what\'s an American company to do these days about its heritage? How far will “Made in America&#..
» A Doggy Diet, A Red Beetle And Intergalactic Visitation
01/02/12 18:49 from AdPulp
Put a dog in it. It\'s an age-old directive in Adlandia for a reason. People love dogs. And dogs love to chase red cars… You have just seen “The Dog Strikes Back,” a special 75-second extended version of VW\'s 2012 Super Bo..
» Danon To Air First Ever Yogurt Commercial During Super Bowl
01/02/12 18:21 from Adrants
Called The Tease, this Danon Oikos Super Bowl commercial features John Stamos and Jessica Blackmore.
» Made In Mexico, Marketed In Mexico, Downed In The U.S.A.
01/02/12 18:07 from AdPulp
According to Ad Age , Heineken\'s Tecate beer brand is moving U.S. advertising from Kirshenbaum Bond Senecal & Partners\' U.S. Hispanic unit Ramona to its longtime Mexican agency, Olabuenaga Chemistri . The consolidation, which will sav..
» Microsoft Cares About Its Market Share; Ergo, It Cares About Securing Your Data (Or So Says This Ad)
01/02/12 17:50 from AdPulp
Microsoft is taking a page from Mitt Romney\'s playbook and going on the attack. But in a very nice way. Here\'s a print ad the company is running in The Wall Street Journal and other national newspapers of note. Let\'s examine some copy from..
» Kate Upton To Front Next Carl\'S Jr. Commercial
01/02/12 17:44 from Adrants
LA-based agency 72andSunny is hard at work on the next Carl\'s Jr. commercial.
» Triumph Seeks Agency, Ten Weird TV Ads
01/02/12 17:30 from Adrants
Guess best ass contests, quit smoking bras, tourism bustiers and stuffed animal bras haven\'t worked for lingerie brand Triumph. They are seeking a new agency.
» Here\'S One Version Of Coke\'S Super Bowl Ad
01/02/12 17:17 from Adrants
As you may have heard, the commercial Coke will air during the Super Bowl will depend upon how the game is going during the second quarter.
» How To Remove Ads From YouTube Videos
01/02/12 17:07 from MIT Advertising Lab: future of advertising and advertising technology
Simple . Except for the pre-roll.
» Instagram Creator Featured In Best Buy Super Bowl Ad
01/02/12 16:37 from Adrants
Trading in Justin Bieber and Ozzy Osbourne for tech stars Kevin Systrom who co-founded Instagram and Philippe Kahn who created one of the first camera phones, Best Buy is eschewing celebrity for Silicon Valley.
» Downy Remakes Mean Joe Green Spot With Amy Sedaris
01/02/12 16:25 from Adrants
Said to air during pre-game, this Grey-created Downy commercial is a remake of the classic 1980 Mean Joe Green Coke commercial created by McCann-Erickson.
» Will Arnett To Bring MushyMush To Human Brains With Hulu Plus
01/02/12 15:45 from Adrants
Here\'s the teaser to this year\'s Crispin Porter + Bogusky-created Hulu commercial.
» Volkswagen Debuts Follow Up To \'The Force\'
01/02/12 15:29 from Adrants
We think Volkswagen\'s follow up to last year\'s The Force is OK.
» Grannies Call You On Sweater Day
01/02/12 04:36 from Adverblog
WWF and supermarket chain Loblaw wanted to raise awareness among Canadians for National Sweater Day on Feb.9th. On this day you are to turn down the heat and put on a sweater. In support of this day, The Granny Call Centre was set up– wher..
» Future Of Publishing Show To Debut Live On Adrants
31/01/12 19:56 from Adrants
VigLink CEO Oliver Roub and blogger/online marketing consultant Murray Newlands are kicking off a new online TV show, Future of Publishing, today at 12 noon PST.
» Brand Bowl Once Again To Rank Super Bowl Ads
31/01/12 18:48 from Adrants
Mullen, Boston.com and Salesforce Radian6 are out with this year\'s Brand Bowl.
» Perception Is Reality, Until You Bend It Into Shape
31/01/12 18:05 from AdPulp
I appreciate Rupal Parekh\'s effort to shine a light on the plight of aging workers in the Ad biz. Parekh focuses in on Dave Shea , 56, a copywriter/creative director in Princeton, New Jersey, and the difficulty he\'s facing finding a full t..
» Melanie Amaro To Bring Jiggle Factor To Super Bowl
31/01/12 17:45 from Adrants
And it goes on...and on...and on...and one. The parade of previews, teasers and behind the scenes videos leading up to Super Bowl Sunday where all will be unleashed. Except, of course, for Melanie Amaro\'s boobs.
» Red Headed Hottie Teases Century 21 Super Bowls Ads
31/01/12 17:17 from Adrants
Like every other brand, Century 21 is out with a selection of teasers for its Super Bowl ad. Fronting the teasers is a lovely red headed woman in a conservative business suit.
» Shark Jumped: Shit Ad Agencies Say
31/01/12 16:58 from Adrants
New York-based Bold Worldwide is likely to be the last entity to get in on the Shit People Say meme.
» Coke Guy Wins Pepsi MAX For Life, Regis Philbin Awards
31/01/12 14:51 from Adrants
TBWA has released its new Cola Wars work for Pepsi MAX which has the Coke guy trying to buy some Pepsi Max with out getting noticed.
» Seinfeld Goes All Out For Acura NSX, Gets Foiled By Leno
31/01/12 14:37 from Adrants
So Jay Leno and Jerry Seinfeld collect cars. But would they really go to all the effort they do in this Acura NSX Super Bowl ad as they would in real life?
» Beckham Is No Beer Babe But The Ladies Might Like Him
31/01/12 14:17 from Adrants
Hey we\'re supposed to want to ogle hot women wearing bikinis in Super Bowl ads but we imagine that might get quite boring for women after a while.
» It Wouldn\'T Be A Super Bowl Without An Infographic
31/01/12 13:49 from Adrants
Hey everyone\'s doing it so why not a social media agency looking to get some ink around Super Bowl hype?
» Red Tettemer Is In The Game
30/01/12 23:27 from AdPulp
This year\'s batch of Super Bowl spots simply can not wait. Brands are intent on getting the most from their Super Bowl buy, thus they feel justified trotting out teasers on YouTube. Like so… “Our agents are the very heart of ou..
» Brands Are Not Inherently Social, And It Shows In Their Conversational Marketing
30/01/12 17:45 from AdPulp
The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new study on the usage of social media in fast-growing corporations. Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% i..
» Ferris Bueller Done All Growed Up And Driving A Honda
30/01/12 15:13 from AdPulp
Created by RPA , Matthew Broderick stars as himself in this extended “Ferris Bueller\'s Day Off” homage for Honda. Personally, I wanted to see Charlie Sheen in a police station waiting room cameo appearance. You just finished re..
» Merry Paycheck
30/01/12 09:28 from Adverblog
This past Christmas, Norway\'s DNB bank wanted to leverage their sponsorship of the famous Norwegian Broadcasting Boys Choir. Their agency ended up recommending a very unusual media choice: their telebanking menu. The Choir sang every word ..
» Lady From Possum Trot And Other Stories
30/01/12 06:13 from AdPulp
The Obama for President campaign is putting up a ton of video on YouTube, establishing (and in some cases forming) a direct connection with voters by offering content that won\'t be seen on TV. In stark contrast to the Obama team\'s content ..
» So Much Better Than A “Like” On Facebook
28/01/12 19:14 from AdPulp
Eyeglasses purveyor, Warby Parker , did something right. We know this because Marsha, a customer from New Orleans, conveyed her brand love in a box of goodies from the Crescent City. I\'ll take beignets from Cafe Du Monde over a Facebook &#..
» AXE – The Cleaner
27/01/12 16:15 from Adverblog
In Argentina, AXE runs an interesting online campaign featuring The Cleaner . This guy makes sure no evidence is left behind after that very wild night. The campaign is completely video based, and starts with a 3-minute long adventure. Whe..
» OOH Advergame By BMW
27/01/12 08:53 from Adverblog
Very interesting interactive campaign by BMW in South Africa. For the launch of the new 1 series car, they\'ve attracted and engaged consumers with a racing game projected on buildings and scaffoldings. The fun thing is that consumers had t..
» Net A Porter Window Shopping
26/01/12 02:09 from Adverblog
To celebrate the launch of ‘Karl\' by Karl Lagerfeld, a range available exclusively at Net-a-Porter, the online fashion giant produced a real window shopping experience. Fashionistas are invited to come to shop fronts in Paris, New Yo..
» Androp: World.Words.Lights.
25/01/12 05:42 from Adverblog
Japanese agency PARTY have created another stunning music video-robotics crossover, again for androp. Interestingly, you can purchase the hero robot (singer?) as part of a limited edition on eBay . If you can spare $5,000 that is. Check ou..
» Future: The Pirate Bay Loads Up On Physical Goods
24/01/12 23:25 from MIT Advertising Lab: future of advertising and advertising technology
Not science fiction anymore, this : \"Once chairs and other things become content, the prospect of rampant chair piracy turns from unimaginable into very real.\" The Pirate Bay is opening a new category for the new kind of piratable st..
» The VFX Secrets Of Boardwalk Empire
24/01/12 13:22 from Adverblog
Get ready for some “wow”. Brainstorm Digital shares with the public (some) of the secrets of the visual effects in HBO\'s hit series “Boardwalk Empire”. The images are pretty amazing, especially if watching the show ..
» YouTube – One Hour Per Second
24/01/12 07:40 from Adverblog
Google has launched a sweet little website and an animated video to visualize and put in context some of the incredible numbers of the video social network. Once again an interesting branding project by Google, sit down, relax and enjoy, i..
» Barbarian Group: The First 10 Years
20/01/12 12:49 from Adverblog
I think an agency has a good culture when it can lay stuff bare. Look back on the successes as well as the weird things that happened along the way. An example of this would be Barbarian Group. They are the creators of (amongst many other ..
» In Memoriam: Kodak Scenic Spots
19/01/12 18:50 from MIT Advertising Lab: future of advertising and advertising technology
I took my first Kodak Photo Spot ( wiki ) pictures at my spring break trip to the Disney World in the mid-1990s, and through all these years I\'ve never stopped admiring their genius. It\'s a marketing idea whose elegance has rarely..